Digital Design Considerations/Requirements

ONE MESSAGE/IDEA:

Short copy.  Simplicity is everything (7 words max!)

Short, Simple words. (Use shorter, simpler wording for faster comprehension)

Make small objects large. (think BIG!)

Ensure immediate product identification. (Large logos/brand names)

 

BE BOLD:

WITH YOUR MESSAGE AS WELL AS YOUR COLORS, IMAGERY, AND TYPOGRAPHY
• 18” tall letters minimum (on required, but not important text.)

• 24” tall letters minimum to be readable/legible. 36” or greater for ideal readability.
• 8-12 total visual elements (pictures, words, logos, etc.)
• True white backgrounds will not display correctly.
• Use thick, bold fonts as opposed to script fonts.
• Subtle differences in color gradients may not display at desired level of detail.
• Bold Colors. (Being subtle in outdoor doesn’t work)

• High Contrast. (High contrast = better visibility)

 

IMPORTANT NOTES:

• Layouts supplied via email to digital@dswsigns.com or send CD/DVD to

   Graphics Department PO Box 1214 Cape Girardeau, MO 63702-1214 (573)334-3114

• Be sure to include ALL imported or placed graphics files.

• Please convert all text to curves/outline.
• No bleed is necessary.
• White or light colored backgrounds will washout copy. Stay away from white backgrounds.

Mechanicals / Layout Sizes:

• Matrix Size: H 192 x W 384

• Design Size: 384 pixels tall x 768 pixels wide

• Resolution: 72 DPI

• Color Mode: RGB

• File Formats: .JPG, .BMP, .GIF

We strive for a 24-hour turn around time on your creative updates, additions, and subtractions to designs already in rotation or digital files that are easily formatted and emailed.

Digital Sign Locations
    
Digital Media Advantage
Digital Advertising Programs
 
Digital Design Guidelines