Tri-Vision

A Tri-Vision is a motorized advertising sign composed of long, tightly-positioned, triangular prisms that rotate at brief intervals. The prisms holds up to three different creative executions, and is programmed to rotate every seven seconds.

Tri-Visions attract and hold attention by engaging the viewer in anticipating the unknown. Captured by the first image, the viewer remains in suspense to see what comes next and, perhaps unintentionally, waits to see all three messages. Motion also has a powerful grip on people’s attention and perception.

The ability to use one advertising structure for three different images increases the Tri-Vision’s impact dramatically. Studies have shown that custmers recall a advertisers message because of the motion of the TriVision sign.